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Tag Archives: Public Hygiene

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The Needle’s Eye
Cleaning Up India With Gandhiji 

21st Sept 2018, The Economic TimesBy Chaitanya KalbagMarch 23, 2025Leave a comment

The smartest thing Prime Minister Narendra Modi did was to hitch the Swachh Bharat Mission (SBM) to the aura of Mahatma Gandhi. From its official launch at Raj Ghat on Gandhi Jayanti 2014, the Clean India message has been omnipresent and relentless. Like Gandhi’s mantra of swarajya, Modi has turned Swachh Bharat into a mass…

Modi intensifies push against open defecation – High stakes gamble to change behavior  

28th Jul 2017, Nikkei Asian ReviewBy Chaitanya KalbagOctober 9, 20241 Comment

NEW DELHI — Of all Indian Prime Minister Narendra Modi’s campaigns, none, perhaps, is more consequential than the renewed push for his Swachh Bharat — or Clean India — Mission launched in October 2014.   At first glance SBM was a mere rehash of a campaign to build toilets across rural India that was launched…

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