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Tag Archives: Brands

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Desi Boys

10th Jun 2012, Business Today, EditorialBy Chaitanya KalbagJuly 30, 2024Leave a comment

From the Editor “I am a tiny speck in a sea of brands, buffeted by colour, geometry and neon, a homo brandus furiously rowing his flimsy coracle as it is carried inexorably towards the lethal rapids of consumerism. “Brand” has interesting etymology. We say something “brands itself on our consciousness” or that our latest purchase…

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