The Needle’s Eye
Brand India: How Loudly Can It Lay Siege?
Early this week I attended a talk on Nation Branding by David Reibstein, a professor of marketing at the Wharton School. Nation branding is the perception people have of a country, whether they visit it, buy from it, or invest in it. For their 2016 Best Countries report, Reibstein and his associates surveyed 16,200 business…